MegaPlay website launch
We've looked after the Marketing activity for PolkaDot... [Read more]
Have you got a Marketing Plan for 2012?
It doesn't have to be a lengthy document, I find that... [Read more]
2012 Marketing Plans developed for BOSA Contracts
Jenny is working closely with BOSA, a waterproofing and... [Read more]
New Website and Social Media Campaign for Platypus Research
Take a look at new website for Platypus... [Read more]
60sticks get new 'awesome' look
We've been working with Bid Management writers 60sticks... [Read more]
Batley research company working with us on brand development
Jo Cliff at Platypus Research is working closely with... [Read more]
Hedley Hydrulics - new design website & exhibition stand
Lonsgstanding partner Hedley recently asked Helium to... [Read more]
New look for for Wentworth
The team at Wentworth are delighted with their new... [Read more]
2011 web updates
We've been working around the clock to update our... [Read more]
Case Studies
Spectrum Plastics
The new logo for Spectrum Plastics is certainly eye-catching! The Manchester based plastic card manufacturer and provider of encapsulation services, have used Helium Marketing as their external ‘Marketing department’ since February 2006.
Jenny is involved in all Marketing based decisions and attends the monthly Management meeting to ensure the company focus remains customer-centric. The two companies have strong links with Helium taking the bulk of day-to-day Marketing queries and decisions out of the hands of the Spectrum team. This saves time and money, and allows Marketing to be a daily focus rather than the afterthought it can sometimes become.
Helium manage the following for Spectrum:
- Development and management of the yearly Marketing plan and budgeting
- Development of Communications plans
- Logo design and re-branding
- Business stationery design
- Website design, maintenance and updates: www.spectrumplastics.co.uk
- Website analytics
- External advertising cost analysis, scheduling and production
- PR, including extensive coverage in trade press
- Online advertising including Google adwords account management
- All printed materials
- Email marketing campaigns
- IT support
- Exhibition stand design and manufacture
- Exhibition management
- Sales literature
- Newsletter strategy copywriting and design
- Branding for product range
"Jenny is passionate about her job and her wide experience means she always knows exactly what type of marketing will work best in every situation. Over the past two years of working closely together she has helped move our business forward in every way. She has re-worked our branding and marketing strategy, developed a new website and communications, and developed PR which has increased our awareness within our market ten fold. We work with Helium on an ongoing basis: they act as our Marketing department. I recommend Helium to anyone who wants to develop their business to the next level."
Kath Doran
Managing director, Spectrum Plastics
Coffeecups.co.uk
‘Look the business… do the business’ was the strap line devised for coffeecups.co.uk, a youthful bespoke crockery provider in 2007. Helium worked closely with Simon Martin of coffeecups.co.uk to refresh the brand and ensure that customers received a consistent professional marketing message in line with the companies values and USP. As well as having produced a 28 page product brochure, business stationery and promotional stand Helium works with the company on strategies to open up new markets and develop PR exposure.
"In addition to being impactful, the exhibition stand complements all our other Helium designed marketing which impresses both our existing customers and new leads. The package has moved us up a level and has given us the credibility to attract business from larger customers. We are really impressed."
Simon Martin
Director of www.coffeecups.co.uk
Hedley Hydraulics
Hedley Hydraulics design, manufacture, distribute and install quality hydraulic engineering systems. They came to Helium to create a customer focused Marketing plan and undergo a corporate redesign and ended up working with them long term!
Helium have developed the following for Hedley:
- Marketing plan
- Strategic development of brand advice
- Communications plans
- Logo design and re-branding
- Business stationery design
- Website design, maintenance and updates: www.hedleyhydraulics.co.uk
- External advertising production
- Press releases
- Printed materials
- Email marketing campaigns
- Sales literature
- External signage
- Van livery
"Jenny has a clear understanding of the way we work, our business and our strategic direction. She provides a personal and valued touch to integrate marketing to our business and understands the tactics required to improve and increase business potential. Helium’s team can respond to your immediate and often urgent needs to get things done, they have a ‘can do’ attitude and budgets are strictly managed to ensure value for money."
Jeremy Booker
Sales Manager Hedley Hydraulics Ltd
Ally Clarke Consulting
After a brief telephone conversation Jenny met with Ally to see how they could work together. As well as developing the logo and business stationery for the consulting company in record time Helium have launched a well received website: www.allyclarkeconsulting.co.uk All within strict budgetary constraints.
"The logo has attracted some super feedback – ‘professional’, ‘great design’, ‘simple yet authoritative’. I’m delighted. I think it sets the tone for the business very well. I’m really pleased with the website. I’d been quite specific and had the benefit of some expert help in refining my brief. Investing this time upfront paid off – the design is thoughtful and impressive. Within its simplicity I still have the scope to add more content without bombarding the reader with a busy, crammed screen. It’s a superb result."
Ally Clarke
Ally Clarke Consulting
The Transitions coach
Mandy Taylor, a coach in both the corporate and personal end of the market had a tough marketing brief. The Transitions coach had to portray a ‘business’ image to their core target market while not alienating their personal customers. The strong design was well received by both parties and the company it really communicated their brand well. Business stationery, leaflets and a website were also produced: www.transitionscoach.co.uk
"I have received some great feedback on the new branding, stationery and website. Words such as ‘professional’ are being used, one of my core work values. Clients tell me the site is easy to navigate and simple and clear to understand my offering. People who know me well say it reflects my style of operating and business values: I am really pleased with the results."
Mandy Taylor
'The Transitions Coach'
AutoDrain
Working across Europe brings it’s own individual challenges for the Wakefield based management team at AutoDrain . The company who produce a wide range of depollution systems for end of life vehicles have cultural, language and legal obstacles to overcome. No wonder they needed some support in developing individual Marketing plans and practices tactics for each country!
Helium work with the team to develop plans that cost effectively improve sales and increase customer numbers. Customer loyalty is also addressed with an ongoing contact strategy and Account Management plan. Results have been positive and more activity is in the pipeline…..